Experience First to Build a Multiverse

As emerging technologies and industries such as 5G, ambient computing, edge computing, augmented reality (AR), extended reality (XR), blockchain and smart materials accelerate, more of the physical world can be encoded into the digital world. These digital physical environments will not only reshape the way people interact with their surroundings, but will profoundly affect the way people perceive, respond to, and control things. This will also drive a new wave of digital transformation, changing the way people live and work.

The next-generation Internet has arrived. With the deepening of the integration of real life and digital life, more and more enterprises will conduct operational collaboration across technologies and platforms to explore customer experience scenarios. On the new track of the Metaverse, the forces of politics, industry, academia, research and use will be brought together. The new generation of artificial intelligence and Metaverse technology is promoting the accelerated leap from digitization and networking to intelligence in various economic and social fields.

In this Metaverse Summit, we have invited managers and experts in the three directions of platform, application and operation to discuss the application practice of digitalization in various aspects, focus on the development trend of enterprise-level Metaverse, and discuss how to bring intelligence, Sustainable transformation opportunities to promote the deep integration of digital technology and the real economy. At the same time, it is also necessary to comprehensively and proactively consider and address multiple challenges such as trust, sustainability, diversity, security, and privacy. The future has come, an innovative journey leading to the future, looking forward to walking with you.

• Speech 1：《XR application and future exploration》
  Speaker：Xia Kai （ Rokid,Industrial Design Director）

  XR field as a vibrant industry, the meta-universe concept is hot at the moment, many players entered the market, in the market tide of capital and media hot pursuit, under the complex concept and technical restrictions, how to build a product matrix with unique competitive advantages based on their own technology and resources, and explore the direction of future product thinking. What are the current application cases of AR in B-side technology and C-side technology, and how to design to find and meet these needs.
  
  Specific content includes.
  1. How to develop product design based on technology. Based on the appropriate chip platform, optical technology and supply chain resources for product pre-research, market validation and subsequent production.
  2. The current state of the market. We are currently in the technology market status, from the chip side, optical side to analyze the current product design origins.
  3、Application cases. From product development to final application, how to generate business value in the B-side and empower the industry. Provide the best user experience in the C-side, and update a new lifestyle.
  

  Work Case

  • Rokid hardware and software all-in-one solution
  • Rokid products provide the perfect solution for the C-suite
  • Rokid Glass 2 in the security field
  • Industrial all-in-one head ring in B-side industry applications
• Speech 2：《Reveal the experience building method of digital people platform products》
  Speaker：Wang Tingting （ Baidu,Head of Baidu Intelligent Cloud User Experience Department）

  Along with the rapid development of enterprise digital transformation, Baidu Intelligent Cloud has also been vigorously engaged in the construction of digital intelligence platforms for thousands of industries, empowering enterprises with various emerging technologies through platform-based products. The mission of user experience in this process is to link and integrate complex technologies and transform them into easy-to-understand and easy-to-use to B system platform experience for enterprise personnel.
  
  As an important medium and carrier linking the meta-universe and the physical world, the virtual digital human is also one of the core businesses of Baidu Intelligent Cloud. Facing the problem of high cost and low efficiency in the implementation of digital human applications, we help customers reduce the cost of digital human production and operation through platform-based products that gather sand into a tower, continuously share costs and make functions more modular. At the same time, through the Baidu Intelligent Cloud platform-based product experience building method, we have created a series of platform products such as digital human live streaming platform, digital star operation platform, digital human sign language platform, digital human hosting platform, etc. to help enterprises and individuals to be able to apply digital human technology in a more low-cost and low-threshold way.
  
  This presentation mainly shares an overview of Baidu Intelligent Cloud To B experience management and design methods, and takes you through the experience design application practice of the Digital People platform to understand in depth how to combine experience and technology to create a system platform experience.
  
  Specific content includes.
  1. The value point and importance of experience design in platform products
  2. Industry and technology development for the digital people application of the platform trend
  3. Design strategies of digital human-related platform products
  4. Baidu Intelligent Cloud's To B experience management method
  

  Work Case

  • Digital People Platform Design Strategy
  • Digital people platform design effect show
  • Digital People platform explores positioning
  • Digital people product market trends
• Speech 3：《Style3D activates digital fashion》
  Speaker：Chen Mengjie （ Style3D,Partner）

  This year of digital people, it is still evolving. With the innovation of technology, people have found that the appearance of digital humans is becoming more and more real. The emergence of service-oriented digital humans has made people see the practicality of this technology. The increase in the number of virtual idols and the many derivative problems brought by the people in the middle have made people realize that the virtual and the real are constantly merging, and the ethical issues of digital humans are imminent.
  
  At the same time, the integration of personal avatars and the metaverse depicted by META confirms that the connotation of digital humans is still expanding. In China, some companies hope to use their technological prowess to help take digital humans to the next level.
  
  Digital human costumes are also an important part of enhancing the authenticity of characters, and after the character image is set, Ling Di is mainly responsible for making matching costumes based on the digital human image. The costumes under the traditional animation process are often stiff and difficult to reflect the real texture of the clothing. And Lingdi gives digital people real clothes, so that the virtual shines into reality.
  

  Work Case

  • Qi Se
  • pose
  • posters
  • Style3D design
• Speech 4：《How Film and Television Companies Create the Role of Digital People》
  Speaker：Fan Shipeng （ LINMON PICTURES,Senior Manager）

  From the overall process of meta-universe development, digital people are in the core position and at the forefront of the meta-universe. And, with the influx of a large number of companies, the market scale related to digital people has expanded rapidly. Perhaps in the future, digital people can create more value for the consumer market when they are applied to more scenarios on a large scale.
  
  At this stage, digital people have been applied in different scenarios. For example, in the field of finance and economics, Gouao Technology has launched a financial digital person demo to help improve work efficiency; in the entertainment industry, there are virtual idols spawned by motion capture technology, voice synthesis engine or AI technology to bring freshness to everyone; in the cultural tourism industry, Nascent Media has released a virtual digital person, Lai Lu, through virtual content form. Enhance the user experience.
  
  The theme of this summit will focus on the creation of the role of digital people in film and television companies, focusing on the combination of digital people business and content companies, as well as digital people operation-related topics. Digital person "202" is a brand new attempt for film and TV content companies. As one of the entrances to the meta-universe, the virtual human is the identity carrier for humans to enter the virtual world in the future, and as a content producer, Lemonmind Pictures launched the digital human "202" for the first time, which is a new attempt for both the digital human industry and the film industry. Through this sharing and exchange, we look forward to discussing with you the combination of digital people and content companies and the future possibilities of the industry.
  

  Work Case

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  • Screenshot of Digital Man 202 starring in the drama "Twenty Not Confused 2"
• Speech 5：Anderson《Integration of Design and Pratice in Digital Product》
  Speaker：Anderson （ Pixso,Product Design Director）

  Metaverse has driven a new business competition environment. The era of "digital economy" is coming. The leading internet enterprises and technology-based enterprises have begun to explore digital products in the metaverse. Based on the usage scenarios of digital products, it is difficult for traditional design tools to simplify the workflow, which requires a large amount of time and manpower for products from concept to implementation. Pixso is a digital product design tool tailored for enterprises. It integrates demand management, prototype design, UI design, delivery design, product delivery and resource management, seamlessly connects the whole process, and accelerates the strategy of the metaverse commercialization.
  His speech will take the design of virtual host as an example, to explain how to turn the idea into applications in only two months through collaborative design tools. He will also share how the team creates new commercial service models in the face of various information in the metaverse. The team resolved the difficulties of trans-regional cooperation, kept up with the pace of "digital economy", and finally delivered a perfect design scheme of high fidelity product. They launches virtual human creation, video production of virtual human, virtual host and other businesses, to achieve innovative economy in e-commerce, pan marketing, education and training and other fields, going viral in metaverse.
  

  Work Case

  • A new generation design collaboration tool
  • Covering the whole process of product design
  • Whiteboard, prototype, design, delivery, management
  • Pixso design a better product

1. Interaction Designer
2. Visual designer
3. Product designer
4. User Experience Designer
5. Product Manager
6. Practitioners related to the Metaverse, those who are interested in the Metaverse

1. Understand the practices and principles of AR/VR/Metaverse technology
2. Understand the development and application trend of the meta-universe
3. Understand the value of experience design in the meta-universe