Value & Application of User Research & Test in User Experience Design

Along with the continuous development of economic and culture, the consumer’s expectation to a product is no more limited to pure functionality, but the need of global excellence of the experience of using it. With this context, user experience design has demonstrated the significant contribution to the product design & development. User research & test, as important toolkits of user experience design, ensure the product design is meeting with customers’ expectation, by being deployed at different stages of design.

Through this workshop, participants will understand the purpose of user research & test, the values, and the roles they play in user experience design. With related case sharing, they could understand how to apply user research & test in a complex product design process, and improve the complete understanding of design methodology.

The detail content in workshop are:
1. Purpose of user related research
1.1 development history of user experience theory
1.2 overview of design process
1.3 starting point and role of user research

2. Typical research methods
2.1 distinction between quantitative and qualitative research
2.2 distinction between "research" and "test"
2.3 user interviews and focus groups
2.4 questionnaire survey
2.5 availability test
2.6 guerrilla test / rapid availability test
2.7 other research methods

3. Value of user research & test in design process
3.1 overview of vehicle mounted and peripheral product design theory
3.2 user research case: Interview with users of Internet of vehicles Service Innovation
3.3 user study case: in car navigation and entertainment system user test

1、Introduction of workshop
2、Theory introduction: purpose and method of user research
3、Case study: to introduce relative cases of user research
4、Collaborative practice: user research plan drafting by group
5、Q&A
6、Summary

1、User Researcher / Experience Designer / Interaction Designer / Service Designer
2、Product Manager / Product Designer
3、Design Manager / Design Lead
4、Automotive practitioner

1、Improve the complete understanding of design methodology
2、Understand the purpose & value of user research in user experience design process
3、Acknowledge typical method & application of user research & test