Helping Different Types of Products Succeed - A Management Approach of Sustainable Lean Design

The competition in the game market is getting more and more fierce, and boutique game products are going to be the general trend. Large-scale boutique game development faces a series of problems: more staff and high cost; increasingly complex interactions; low sense of value of designers, etc. In such an industry background, the design team is also constantly meeting new challenges. The "we" is always more important than any individual. While it is possible to design on an individual basis, the complexity of today's games is quickly pushing this approach to the edge. The team approach has been the standard model in graphic design and architecture for many years, and the same is true in the game industry.

In this workshop, we will answer how we can address and solve these problems through theory and examples from the perspective of an experience design team. Ultimately, we have used this lean design management model to help several products achieve both word-of-mouth and commercial success, and to help teams grow through the opportunity to follow up on great projects, and even play a role in driving the industry ecology. This workshop will allow the audience to learn about targeted solutions to design management problems, as well as ways for design teams to carry out lean design management and multi-business linkage.

The main contents of this workshop are.
1、Characteristics of large game products
1.1 Large-scale game product characteristics
1.2 Game experience design and its evolution process
1.3 Key issues facing large scale products

2、What is Lean Design Management Model
2.1 The origin of lean management concept
2.2 Characteristics of Lean Design Management Model
2.3 Structure of Lean Design Management Model

3、The Lean Design Management Model and its Practice (Case Sharing)
3.1 How to make successful products with few elite talents
3.2 Making repetitive work, more automated
3.3 Manage all problems well
3.4 Fully assist designers to grow

4、Chinese designers can do a lot
4.1 Become the designer and solver of experience
4.2 From games to peripheral tools - assist products to make decisions
4.3 From the world to the world
4.4 From China to the world
4.5 Sense of responsibility

1、Workshop Introduction: Content Introduction
2、Concept explanation: sustainable design center model and lean design management approach
3、Case presentation: various cases and details sharing under this methodology
4、Hands-on interaction: solving pre-defined mid-stage development problems with several creative solutions
5、Q&A
6、Summary

1、Design Manager
2、Intermediate/Senior Game Interaction Designer
3、Middle/Senior Internet Interaction Designer

1、Understand some basic concepts of design management
2、Knowledge of targeted solutions to design management problems
3、Understand the design team's approach to lean design management and multi-business linkage