Under the new BtoGtoC Model, the Ecosystem Concept Design Increases the Efficiency of the Transaction Process

With the development and maturity of the era of big data and the enhancement of users' awareness of copyright, copyright content has gradually embarked on a digital transformation road.Currently, the well-known copyright trading platforms are basically copyright transactions in a certain vertical field.In the process of experience design, it is necessary to consider the usage scenarios of B-side, G-side, and C-side users and different copyright characteristics, reshape the rules, create new functions, and build a complete and healthy transaction ecological chain.In this process, the biggest problem encountered is how to abstract offline transactions into online transactions that conform to the current legal system and the practice of offline copyright transactions.

Through this workshop, participants can have a deeper understanding of the content and value of the digital copyright industry, and how to combine blockchain technology for copyright confirmation,At the same time, the most important thing is to share the project experience in the process of building the "Copyright Bridge" digital copyright trading platform, analyze the thinking mode and design method in the process of BtoGtoC product design, and help designers to change their thinking mode and master how to use ecosystem thinking. Design empowers business efficiency.

This sharing mainly includes the following contents:
1、 Industry background
1.1 The Road to Digital Transformation: The Status of Copyright Trading Platforms
1.2 "Unified" Digital Copyright: Challenges and Opportunities for a Whole-Process Copyright Trading Platform
1.3 Decision: Resource Aggregation and Action

2、Design empowerment method
2.1 Gather and analyze problems
2.1.1 New BtoGtoC Mode
2.1.2 Split user behavior of B-side, G-side, and C-side
2.1.3 Sort out the scene transition of copyright transaction models in various vertical fields

2.2 Problem solving (case explanation)
2.2.1 Extract the real needs of users
2.2.2 Create a new transaction process based on usage scenarios (overview)
2.2.3 Case a: In the process of users trading copyright, the use cost of users is reduced through the design of templates
2.2.4 Case b: Insert custom functions in it to support more usage scenarios of users
2.2.5 Case c: In order to ensure the legal effect of the transaction on the basis of customization, an official verification step is added

2.3 Verify content
2.3.1 Simulate the behavior of the whole process, whether all links are opened
2.3.2 B-side, G-side, C-side real user test, whether the efficiency is increased

3、Method summary
3.1 Differences: Different Products, Different Thinking
3.2 Similarity: The same core of work

1、Brief Introduction: Opening Introduction
2、Concept introduction: introduce the business background and status quo, why such a product is built, and the core purpose and difficulties to sort out
3、Case analysis: Taking the design service of "Copyright Bridge" as an example, it explains how to connect online and offline links and scenarios, and use ecosystem thinking design to empower business efficiency
4、Interactive link: actual combat planning a design efficiency gadget
5、Q&A Session: Questions and Communication
6、Summary review

1、Beginner/Intermediate Interaction Designer
2、Beginner/Intermediate Experience Designer
3、Beginner/Intermediate Product Manager
4、Internet practitioners/people interested in Internet thinking/people interested in blockchain content and products

1、Provide ideas and methods for the creation of design tool products
2、Provide cases, ideas and methods for the creation of digital products and services
3、Provide designers with practical experience and insights to expand functional boundaries