How to create a multi-content ecosystem B-side experience design

With the development and evolution of the content ecology, in order to support the migration and fission of C-end users' demand for content consumption, the B-end platform that serves creators to produce content & operate and monetize needs to be upgraded simultaneously and iteratively to provide a variety of high-quality productivity for ecological prosperity; B-end experience Design needs to formulate overall design strategies and propositions in the key link of ecological strategy upgrade, and carry out multi-dimensional design based on content productivity, author management, and platform brand power to help business growth.

Through this workshop, participants can learn about the systematic design method & innovative design thinking of creating a B-side experience in a multi-content ecosystem, understand the core value of experience design in ecological development through real cases, and systematically learn B&C supply and demand design methods, design Break through boundaries to drive product upgrades and build B-end brand influence.

The specific contents to be learned in the workshop include:

1. Content ecological development
1.1 Development and evolution of content ecological business model
1.2 The top-level global perspective architecture design style supports the iterative upgrade of ecological strategy

2. Productivity: systematic design, through the closed loop of content creation experience
2.1 Key points and applications of B&C supply and demand design methods
2.2 The design and supply method of "improving efficiency & quality" of multi-content production
2.3 In the face of 0-1 new technology business, how to advance design innovation to empower productivity innovation

3. Operational power: break the boundaries of responsibilities, design first to drive ecological expansion
3.1 How to develop business insight and business sense
3.2 Design-first insight into industry trends to promote product strategy upgrades
3.3 Experience the perspective of middle and Taiwan to promote the integration of enterprise resources

4. Brand power: B-end brand innovation to stimulate high-quality productivity
4.1 Iterative upgrade of brand logo & design language
4.2 How B-side Operation Design Goes from Behind the Scenes to the Front

1、Workshop introduction: background and overview of course content
2、Content sharing: Combining actual cases to explain content ecology B-side experience design design methods & ideas
3、Case Analysis: Taking Baidu Content Ecology-Baijiahao Experience Design as a case to explain the practice
4、Practical interaction: group propositions for discussion, target solutions within the group, and sharing and communication with classroom participants
5、Open Q&A: Q&A session for free exchange

1、Junior and Intermediate Experience Designer/Interaction Designer/Visual Designer
2、Product Manager / Product Designer
3、Internet industry practitioners / people interested in Internet thinking

1、Understand the content ecology B-side experience design method & key points
2、Master the design thinking & path of design-driven product development
3、Learn from a top-level perspective to formulate design strategic goals & play