Experience and Growth Oriented - Exploring the Refined Design of Platform-Based Products

On the one hand, designers in enterprises are responsible for bringing better user experience to users, and on the other hand, they are also responsible for helping business growth through design. How to combine the two organically and bring out the maximum value of design function through refined experience design method is a skill that designers need to improve continuously in their work. Platform-based products have the characteristics of wide user audience, high business complexity and many design elements, so this course takes platform-based products as an example, combines with case studies, and introduces the methods of refined design for growth of various products in a point-by-point manner.

Through this workshop, participants can understand the ideas and points of business growth and refined design, understand the important value of design in business growth through real cases, systematically understand the methodology system of design for growth, and master the methods of design for business growth in different stages of different types of products. This course can also help designers to broaden their design mindset and enhance their core competitiveness.

The specific contents to be learned in the workshop include.
1、Experience design and business growth
1.1 The two-way value of experience design and business growth
1.2 Growth indicators of different products in different periods
1.3 The use of metrics mapping method and key points
1.4 Experience map analysis and A/B test verification
1.5 Case study on improving login and paid conversion

2. Fine design of matrix products for growth
2.1 Crowd research and growth opportunity point analysis
2.2 Fine design of matrix based on segmentation of the population
2.3 Case study of matrix product design

3、Foresighted product refinement innovation breakthrough
3.1 Analysis of growth opportunity points of new technology productization
3.2 Application of new design methods in new technology scenarios
3.3 Case study of virtual human product design

1、Workshop introduction: background and course content overview
2、Introduction: Explanation of the overall methodology system, as well as methods and practical experience summaries such as metrics mapping method, experience map analysis and A/B testing
3、Case study: the case of platform products and their matrix products and innovative products
4、Practice interaction: group proposition, choose an existing/new product for method application practice
5、Q&A

1、Junior Experience Designer/ Interaction Designer/ Visual Designer
2、Product Manager/ Product Designer
3、Internet industry practitioners / people interested in Internet thinking

1、Understand the ideas and points of product growth and refinement design
2、Master the core indicators and design methods for different types of product design
3、Enhance designers' competitiveness and job skills in the future workplace