以印花布料创造美感与共好生活

是不是常常听说台湾的文创很厉害？台湾的文创品牌「inBloom 印花乐」成立于2008年，由三位从大学美术系毕业的创办人，推出第一款「台湾八哥」印花图案开始，即专注于开发台湾原创的印花布料商品，并致力于结合布料与台湾在地特色的图案，透过设计传播社会共好与环境保护的理念，同时，印花乐以多元形式推广手作印花课，希望能将美感与创作体验以更平易近人的方式，带进大家的生活里。

中原大学商业设计系的黄文宗老师，将带大家一起到印花乐的大稻埕本店直播，与共同创办人沉奕妤(Ama)创意总监、温珮妏(Ayami) 店长对谈印花布料带来的的美感生活。相信每个人的故乡和童年，都完好的保留在记忆里，可惜许多美好的事物随着环境改变而渐渐模糊，人总是希望能选择记忆，把痛苦遗忘、把美好的留下。印花乐将布料产品结合生活常见的景物，让台湾各式各样的符号跃然于织布上。每个图案都有其意义，不只是单纯的美感体验，也是一则则故事：阿嬷家的铁花窗、传统手动剉冰机、消波块、都市常见的鸟类大卷尾等，都是你我所熟悉的日常一景，透过这些能引起共鸣的印花之美，串起人与人之间深刻的连结。让我们一起走进花布的世界吧！

Using Print Fabrics to Create an Aesthetic Life with Common Good

Do you often hear that Taiwan’s cultural and creative industries are very powerful? Taiwan’s cultural and creative brand "inBloom Print Music" was established in 2008. Three founders who graduated from the Department of Fine Arts of the University launched the first "Taiwan Starling" print pattern, focusing on the development of Taiwan’s original printed fabric products. We are committed to combining fabrics and patterns with local characteristics in Taiwan, and spreading the concept of social good and environmental protection through design. At the same time, the printing music promotes hand-made printing courses in multiple forms, hoping to make the beauty and creative experience more approachable Way to bring it into everyone’s life.

Teacher Huang Wenzong from the Department of Business Design of Chung Yuan Christian University will take everyone to the Dadaocheng store of Print Music and talk with co-founder Shen Yiyu (Ama) creative director and store manager Ayami (Ayami) about what printed fabrics bring The beauty of life. I believe that everyone’s hometown and childhood are intact in their memory. Unfortunately, many beautiful things gradually become blurred as the environment changes. People always hope to choose memory, forget the pain and leave the beautiful. Print Music combines fabric products with common sceneries in daily life, allowing various symbols of Taiwan to appear on the fabric. Each pattern has its meaning. It is not only a pure aesthetic experience, but also a story: grandma’s iron windows, traditional manual ice cutters, wave-eliminating blocks, large bird curling tails that are common in cities, etc. It is a scene of daily life familiar to you and me. Through the beauty of these resonant prints, the deep connection between people is strung together.Let us walk into the world of floral cloth together!

关键词 / Keywords

印花、台湾、文化创意产业 / Prints & Patterns, Taiwan, Cultural and Creative Industries

中文节目 / Chinese Program

时间 / Time

September 20. 10:00 - 11:00（UTC+08:00）

黄文宗，中原大学文化创意产业发展跨领域学分学程主任，全球客家与多元文化研究中心副主任 / Huang Wen Tsong, Director of Development of the Cultural and Creative Industries Interdisciplinary Program, Deputy Director of Research Center for Global Hakka and Multi-culture, Chung Yuan Christian University

• 沈奕妤 ( Ama ) ，印花乐创意总监Creative Director / Shen Yiyu (Ama), Creative Director of Print Music