腾讯ISUX设计趋势报告 · 用户体验篇（2019-2020）中篇

各大手机厂商为了调动消费者的换机热情，从全面屏、升降摄像头、双面屏到最近的折叠屏，手机新形态的出现会带来不一样的操作体验。

In order to mobilize the enthusiasm of consumers, the mobile phone manufacturer has developed it products from the full screen, lifting camera, and double-sided screen to the recent folding screen, and the emergence of new forms of mobile phones will bring a different operating experience.

折叠屏折叠时能让手机背面成为一个附加的交互空间，方便用户同时使用两块屏幕进行不同app操作，例如打游戏的同时，不用切换退出游戏，直接翻过屏幕处理社交消息。

A foldable screen can make the back of the phone become an additional interactive space, which is convenient for the user, as they can use two screens at the same time for different app operations. For example, a user is playing a game, meanwhile without switching out of the game the user can be directly turning over the screen to process social messages.

折叠屏展开能使空间更大，在小屏中运行的app，会自动调整大小匹配大的布局，并展示更多的功能。还可以进行多窗口操作，避免多个应用之间来回切换。

Foldable screen expansion can make the space bigger, and has an app running in the smaller screen. The screen can automatically adjust the size to match large layout, and show more functions. It can also perform multi-window operations, to avoid switching back and forth frequently between multiple applications.

全屏手机的出现，让手势操作取代物理按键。折叠屏的出现，双屏幕的操作会增加更多手势操作，需要在设备中模拟人的自然的、习惯的手势。

The appearance of full-screen phones allows gestures operation to replace physical buttons.With the appearance of a folding-screen, the operation of a dual-screen will have more gesture operations, and it is necessary to simulate the natural, customary gestures of the person in the devices.

AR技术会随着5G发挥更大价值，创造更多的新场景。人们借助AR，能让原本虚构的数字世界融入到现实的物理世界。2018年Gartner调查显示，2020年，约有46%的零售商计划将AR/VR技术融入到顾客的购物体验中。

AR technology will play more of a valuable role with 5G and create more new scenarios. People can integrate the original fictional digital world into the real physical world via AR. According to the Gartner survey in 2018, about 46% of retailers plan to integrate AR/VR technology into their shopping experience in 2020.

Snapchat可以使用相机扫描物理对象，会展示Amazon的购买链接，还可以扫描歌曲或者数学题。

Snapchat can use the camera to scan physical objects, display Amazon's purchase links, and scan songs or math problems.

通过Nike App的“扫一扫”，对双脚进行全面扫描和评估，会有左右脚长宽显示，根据选择的运动鞋款，会推荐该鞋款最适合的鞋码。

The "Scan" of the Nike app can fully scan and evaluate feet, and displays the length and width of the left foot and the right foot. According to the selected sports shoes, the most suitable shoe size will be recommended.

AR让数字世界的物体更具象。当你搜索到想买的一副画，可通过AR把画放入现实场景中，用一种全新的方式看看该物体的大小、颜色和自己家搭不搭。

AR makes objects in the digital world more figurative. The user can put the painting into the real scene through AR when they want to search for a painting and want to buy one. The painting can be set in a real scenario via AR, and the user can check out the size, and color and whether it matches their home style.

Google地图推出了AR实景导航。屏幕上面部分会展示实景内容，底部显示数字地图，屏幕中会有大大的3D引导箭头引导。AR的交互行为模拟真实世界中的用户行为，让用户能很快明白怎么使用。因此需要通过最简单的模拟真实环境的呈现方式，来传递核心信息，3D元素的设计能聚焦视觉引导用户操作，加上符合物理性的动效，对现实生活中的重力、惯性模拟，使3D元素看上去更真实自然。

Google Maps provides AR real-world navigation. The top area of the screen will show the real scene content, while the bottom shows the digital map, and there is a large 3D arrow to guide the orientation. The interactive behavior of AR simulates user behavior in the real world, allowing users to quickly understand how to use it. Therefore, the core information needs to be transmitted through the simplest simulation of the real environment. The design of 3D elements can focus on visually guiding user operations, and produce physical effects, gravity and inertia simulation in real life, by making the 3D elements look more realistic and natural.

Google首款支持多人AR交互的Just a Line，通过相机拍摄，点击屏幕进行绘画，画出你想表达的画面。

Google provides the first app, which supports the multi-user AR interaction, "Just a Line", according to shoots through the camera, and then taps the screen to draw, and draws the picture you want to express.

除游戏外，有许多以3D为展示形态的产品进入了我们的视线，如使用3D Avatar为用户定制形象的“ZEPETO”、“IMVU”；使用3D的角色作为界面设计元素的“BOO!”，“ZENLY”在界面卡片使用陀螺仪效果让卡片拥有立体的效果变化。3D的手法已经在产品设计中的使用的更加频繁。

In addition to games, there are many products in the 3D display style, such as "ZEPETO" and "IMVU", which use 3D Avatar to customize the image for users; "BOO!" uses 3D characters as interface design elements, and "ZENLY" uses the gyroscope effect on the interface card to make the card have a stereoscopic effect change. 3D techniques have been used more frequently in product design.

除了更新鲜的视觉感受外，3D的手法也可以更好地服务于“商品”的展示，让用户对产品有更直观的了解。我们可以看到更多真实环境或产品的展示使用三维的方法表现。

In addition to a fresher visual experience, 3D's approach can also better serve the display of “goods”, giving users a more intuitive understanding of the product. We can see more real-world environments or product presentations using a three-dimensional approach.

设计师也可利用三维空间的表现力，将产品页面打造成一个更加立体与真实的空间。在用户操作屏幕的过程中，带来更流畅与真实的体验感受。

Designers can also use the expressive power of 3D space to create a more solid and real space for product pages. In the process of the user's operation of the screen, it brings a smoother and more realistic experience.