Intelligent Transportation
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Sun Haining
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Peng Fei
XPENG
Visual design expert
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Chen Jing
BAIC BJEV
Minister of User Experience
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Albert Wang
NIO
User Digital Product - User Experience Design Expert
Albert is an user experience design expert at NIO with 8 years of UED experience. As the UX lead of the vehicle service team, Albert helped the team to create innovative vehicle services such as one-click power up, charging map, one-click maintenance and so on, and was committed to creating a pleasant lifestyle for users. Prior to that, he worked at Tapas OS (INNOVATION WORKS FAMILY) and Autodesk, with extensive experience in local Internet start-ups and large multinational software companies.
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Craig Kuo
ChargeSmith
Co-founder / Operations Officer
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Gao Lin
Airbnb
Design Lead
Create a seamless service experience for future travel
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Speech 1：Sun Haining《汽车之家-体验升级》
Speaker：Sun Haining （ ,）
1、汽车之家进化论-用户体验升级计划
2、NPS应用及启发
3、洞察用户购车大数据与厂商结合提升商业用户体验
4、创新的产品应用
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Speech 2：Peng Fei《Create a smart and comfortable travel experience with multimodal interaction》
Speaker：Peng Fei （ XPENG,Visual design expert）
小鹏汽车2014年中成立于广州，是中国第一梯队智能汽车设计及制造商，也是融合互联网和人工智能前沿创新的科技公司。
我们致力于通过自主研发、智能制造，为用户创造更美好的出行生活。
通过本次演讲，参会者将感受到深刻的洞察和前瞻性思维，以数据驱动不断进化，让改变即刻发生！
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Speech 3：Chen Jing《The future of ecological travel under the experience economy era》
Speaker：Chen Jing （ BAIC BJEV,Minister of User Experience）
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Speech 4：Albert Wang《How to relieve users’range anxiety when charging infrastructure is not yet fully ready?》
Speaker：Albert Wang （ NIO,User Digital Product - User Experience Design Expert ）
Range anxiety is a common challenge confronting the whole electric vehicle (EV) industry. As a cutting-edge new technology, EVs are facing various challenges like range limit, charging time, low-temperature impact in winter and limited availability of charging facilities.
During the Chinese New Year, NIO and ES8 owners had their first Spring Festival travel together and completed an average mileage of 1000 km under low-temperature, long distance, and high speed, which are the most challenging operating conditions for EVs. So, what is making NIO owners the EV users with the least range anxiety?
The speech will be talking about how NIO breaks the range anxiety issue down into various scenarios and creates innovative products including Charging Map, Power Swap, Power Mobile, One Click for Power, and Worry-free Power Service through software, UX design, service design, and technology and engineering to address the range anxiety. Also, the speaker will share the thinking method, industry data, insights, and user stories with the audience.
The main contents of the speech include:
1. Current situation and development of charging network in China
2. Persona breakdowns under range anxiety scenarios
3. Principles of Worry-free experience: Deep reassurance, Ultimate ease, Know me, and Sense of freedom
4. Ripple effect: bring experience that is beyond expectation to users-> take advantage of users’ independent media attribute -> attract others to become our users/ car owners
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Speech 5：Craig Kuo《Minimized ecological experience design for EV owners to accelerate》
Speaker：Craig Kuo （ ChargeSmith,Co-founder / Operations Officer）
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Speech 6：Gao Lin《Design for trust - The cornerstone of experience innovation》
Speaker：Gao Lin （ Airbnb,Design Lead）
线上体验不应该再是唯一的聚焦点，设计师更重要的责任是如何通过结合线上线下体验，给每个旅行者更多信心和机遇去接触陌生的人和陌生的文化，从中得到成长。
从成立至今，Airbnb一直在与我们的社区共同成长，一起设计Airbnb。这次峰会演讲将会通过实践案例为大家讲述Airbnb是如何与社区携手，创建连贯的线上线下体验，以及产品设计师在其中可起到的独特价值。
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