Sustainable: Digital · Diverse · Secure｜IXDC2022 Annual Theme Officially Announced

The epidemic is becoming normalized, with opportunities and challenges. The epidemic has forced people to re-examine "development". From the Stone Age to modern times, human civilization has been a gradual and continuous evolutionary process. The arrival of the epidemic has given rise to the development of many industries and technologies, and people's lifestyles have changed dramatically, making society more diverse and the world more intelligent and pervasive. The meta-universe era/Web3.0 era/digital era/artificial intelligence era...... contemporary era labels are all highlighting the new height of human civilization, which is a pluralistic era where the digital world and the physical world live in virtual reality. The digital world is not a utopia, and its development cannot be separated from the healthy survival of the physical world.

"Heaven and earth are born together with me, and all things are one with me". People and nature are a community of life, and must be designed in a smarter and safer way for good, responding to the urgent needs of science and technology, population health, resources and environment, public safety and other fields, and promoting the positive link between social development and ecological environment. With the emergence of increasingly intelligent tools, design creators are using innovative thinking and circle-breaking creation to make human life more convenient, business more active, and society more diverse, promoting sustainable development of health, equality, security, and green for human well-being.

The theme of IXDC2022 is "Sustainable", and the key dimensions of "Digital", "Diverse" and "Secure" will be used to explore the sustainable development of interconnectedness and coexistence of goodwill.

Digital

In today's rapidly changing society, what remains constant is the momentum of digital transformation, which continues to penetrate people's lives. The arrival of the epidemic has intensified this status quo, and everything can be connected. The interconnection of everything and intelligent ecology will certainly become the soil of the new era. Design will interpersonal, human-machine, and inter-object interactions re-linked in a technological way, connecting reality and virtual, penetrating into all aspects of life, not only bringing people an upgrade of experience and cognitive ascension, but also expected to promote the emergence of more new species, new industries, and new economies to deal with more possibilities in the future.

Diverse

Respect for differences and individuality is an inclusive need to drive sustainable development. Global design trends have led to changes in human lifestyles, design environments are influenced by multiple cultures and countries, and design is moving toward a stage of multicultural integration. In a context where the physical and digital worlds are increasingly interconnected, the digitalization of life, the living of the digital, and the interplay of the real and the virtual impose higher requirements on the experience. Diverse design meets individual needs and enhances the experience of seamless integration of the real and the imaginary, while also better releasing inclusiveness and creating more meaningful experiences for people of different origins and backgrounds.

Secure

The rapid development of digitalization and artificial intelligence brings opportunities and lurks problems. Under the epidemic, living in a fast-changing and unsettling environment, people need to seek more social security. People will focus more on health and social security. In addition to physical and mental safety, there will be an increasing demand for digital security, as well as an increasing demand for service capability and product capability, which is related to the degree of people's experience when using products or services. With a warm design, we can bring a more orderly, safe and efficient experience to enhance everyone's unique sense of security.

IXDC International Experience Design Conference is persistently leading the development of the experience design industry and inspiring attendees to master the experience. Gathering experts and leaders from the world's leading companies, it dismantles countless current hot success stories, shares true knowledge and collides ideas. The power of knowledge to make the future happen.

The 2022 International Experience Design Conference will be held on Nov 21-27, 2022 , the conference is the world's leading user experience innovation event, dedicated to exploring and sharing the world's most cutting-edge ideas and technologies, giving full play to the role of "design diplomacy" and helping us all gain the global perspective necessary to address the challenges of the 21st century. Each year, tens of thousands of international professionals come together to exchange ideas, learn and make the world a better place.

Conference Date: Nov 21-27, 2022

Conference website: http://ixdc.org/2022

Conference theme: Sustainable: Digital·Diverse·Secure

Attendee Inquiry: 188-2626-0168 (Rong Hu)