腾讯ISUX设计趋势报告 · 用户体验篇（2019-2020）上篇

在本文中，我们将分享ISUX设计趋势报告的最后一部分“用户体验趋势”。用户体验是产品、人与环境共同作用下，用户使用产品的感受。随着科技不断进步，新的产品和服务层出不穷，消费者的行为和心理也在不断变化。我们从技术、硬件、环境和人四个维度，来分析和总结用户体验趋势，在这个多变的行业中，大家进行新的设计和改进设计时，加以对趋势的了解，为即将到来的未来做准备。

In this article, we will share the last part of design trends: “the UX design trend”.User experience is the feelings of users when using products, under the joint action of products, people and the environment. As technologies develop, and new products and services emerge in an endless stream, the behavior and psychology of consumers are constantly changing. We will analyze and summarize the user experience trends from four latitudes: technology, hardware, environment and users. In this changeable industry, we have to understand these trends when we are designing and improving new designs, and preparing for the upcoming future.

为了更好的了解趋势出现的原因，我们从影响趋势的客观条件中归纳了一些信号：

In order to better understand why there are these trends, we have summarized some signals from the objective conditions that influence the trend:

2019年是5G元年

2019 is the first year of 5G

思科最新研究表明，2022年，全球近12%的移动数据流量来自5G连接。5G超高速率让内容推荐更加个性化和精准化，万物互联会带来更多的智能终端和更多细分场景，AR将会有更多应用场景。

The latest research from Cisco shows that, nearly 12% of the world's mobile data traffic comes from 5G connections in 2022. The 5G extreme high rate makes the content recommendation more personalized and precise. The Internet of everything will bring more intelligent terminals and more subdivision scenarios, and AR will have more application scenarios.

2019年00后进入20岁

The Post-00s entering 20 years old in 2019

00后的特点更加多样化，千人千面时代到来。他们喜欢多社交和多互动，内容是激发他们互动的工具，会对自己感兴趣的领域投入更多时间和金钱。

Their characteristics are more diverse, and there are a thousand Hamlets in a thousand people's eyes. They like to be more social and interactive, and content is a tool that motivates them to interact and invest more time and money in areas of interest.

人工智能技术加速落地和扩大应用

AI technology accelerates landing and expands applications

近年来，人工智能技术在移动互联网广泛应用，人工智能手机研究报告指出，消费者最常用的AI功能有语音助手、人脸解锁、智能识图、智能拍摄和美颜，围绕语音和视觉的核心应用场景技术将会持续升级。

In recent years, AI technology has been widely used in mobile internet. The research report of artificial smart phone indicates that the most commonly used AI functions of consumers are voice assistant, face unlocking, intelligent map, smart shooting and beautifying. The core application scenario technology surrounding by voice and vision will continue to be upgraded.

智能手机的差异化

The differentiation of smart phones

全面屏的出现，让Face ID逐渐取代了Touch ID；各大手机厂商也试图在产品形态上创新，推出了折叠屏手机。

The emergence of the full screen, Face ID gradually replaced the Touch ID; major mobile phone manufacturers also tried to innovate in the form of products, launched a folding screen phone.

互联网的产品从大众化转向个性化，越来越多的产品通过定位细分找到了新的机会。设计从同质化的体验转向追求个性化和创新。设计师必须了解与自己完全不同的目标人群，进行用户细分研究，通过良好的用户体验留住用户，提升产品价值。

Internet products have switched from popularization to personalization, and more and more products are finding new chances via targeting segmentation. The design has changed from the experience of homogenization to a pursuit of personalization and innovation. Designers have to understand the target population that is completely different from their own, conduct segmentation user researches, and improve the product values by excellent user experience to retain users.

在大数据背景下，个体兴趣多样，随着机器学习和人工智能的技术的发展，产品越来越注重个性化推荐。

In the background of big data, there are multiple individual interests, and with the technical development of machine learning and artificial intelligence,  products should  focus more on personalized recommendations.

“更懂你”的信息流推送让用户不需要从一堆歌单中去寻找你喜欢听的歌曲，豆瓣的音乐地图和Google的For you让你的偏好一目了然。

The "More understand you" information stream does not need users to search for songs they like from a bunch of song lists. Douban music map and Google Map For you to make your preferences clear.

用户经常在不同地方使用手机，场景化生活特征被互联网设备所感知。设计师需要感知用户当前场景，理解当前场景的需求来进行精准的应景设计，提升用户的惊喜感和愉悦感。

Users are often using their phones in different places, and scenarization life characteristics can be perceived by internet devices. Designers need to perceive the current scene of users, and design accurately by understanding the requirements of the current scene, in order to improve the sense of surprise and happiness.

Snapchat能识别聚会拍照的地点，在app里在线预定打车到那个位置。

Snapchat can recognize the locations of where people are photographing in a party, and then they can book a taxi to this place online in the app.

麦当劳个性化推荐技术，让餐厅根据天气、时间和顾客的点餐记录来调整菜单。

McDonald's has a personalized recommendation technology, which can allow the restaurant to adjust the menu according to the weather, time and order records of consumers.

在电影院选座位能感受到座位的真实观影角度，快到电影院时会推送电影票二维码。

Users can experience the real viewing angle of the seat when they choose a seat in the cinema. The app will provide the ticket QR code when a user has nearly arrived at the cinema.

 AI语音技术的快速普及，帮助人们改变使用习惯和观念，用户越来越多的使用语音交互。据ComScore的报告称，预计在2020年，用户使用搜索功能时，50%会用语音搜索；72%拥有智能语音助手的用户表示这已成为他们生活的一部分。各大科技公司出了自己的智能音箱，AI智能设备改变了与界面的交互方式，从GUI到VUI，不依赖触摸屏的输入，出现无导航、无按钮、无菜单界面。就目前而言，国内的AI音箱还是比较初级的人工智能，经常被用户病垢为人工智障般的语音系统。

As AI voice technologies rapidly popularize, which helps people change habits and concepts, the users are increasingly using voice interaction. According to the report from ComScore, 50% of all searches will be voice searches in 2020; and 72% of users who have a voice assistant said that this has become part of their lives. Lots of tech-companies show their own smart speaker, and AI devices have changed the interaction with interfaces from GUI to VUI, and it doesn't rely on the touch screen input, and provides the no navigation, no buttons, and no menus interfaces. Currently, domestic AI speakers are still a relatively primitive AI, and are often called by users as an artificial foolish voice system.

随着人工智能和机器学习的不断发展，Google的智能语音助手快速进化，从去年I/O发布的Continued Conversation（连续对话），用户不用每下一个指令都要说一声‘hi google’，到今年已经不需要说唤醒词，拿起手机就可以让它帮助你。

去年发布的Google Duplex，可以打电话给饭店或理发店等商家，帮你预约，到今年可以帮你租车、回复消息、找照片分享给好友、写邮件等一系列跨app的任务。

With the continuous development of artificial intelligence and machine learning, Google's intelligent voice assistant has evolved rapidly. From the Continued Conversation published at last year's I/O, users do not have to say 'Hi Google' for every instruction, and this year, the users do not need to say wakeup words, but just pick up the phone and let it help them.

Released last year, Google Duplex can call a restaurant or a barbershop to make a booking for you. This year, it can help you rent a car, reply to messages, find photos to share with friends, write emails, and do other cross-app tasks.

技术进步必然带来效率的提升，AI越来越能全面理解用户提出的高度个性化需求，语音交互可以像人与人互动一样自然且同时快速处理跨app的多任务，降低用户操作成本，缩短操作链路，成为用户的日常“助手”。

The technological advancement will inevitably lead to efficiency improvement, as AI can more and more completely understand the highly personalized requirements put forward by users, and the voice interaction can be as natural as a human’s, and it can fast process the multi-tasks that are cross-app as well. VUI can reduce user-operating costs and shorten the operation process chains, and it becomes the daily "assistant" of the users.

对用户来说，语音的使用不仅仅是它的便利性，娱乐性也是重要因素之一。短视频在声音交互和语音识别上进行了补位。Snapchat推出声音滤镜，不仅能根据声音音量做出反应，还能识别语音指令，触发对应的动画。

For the user, the use of voice is not only its convenience, but entertainment is also one of the important factors. Short videos are complemented in voice interaction and speech recognition. Snapchat introduces a sound filter that not only responds to sound volume, but also recognizes voice commands and then triggers corresponding animations.

Google的Live Caption的语音识别技术，可将视频语音内容转化成文本字幕显示在聊天界面，还可识别关键词，形成文本链接，用户可直接点击跳转。

Live Caption voice recognition technology from Google converts video voice content into text subtitles and displays them in the conversation interface. It also recognizes keywords and forms text links, and then users can click and jump directly.

声控游戏和声音社交不断兴起，语音让体验更加多元化。腾讯NEXT新作《疑案追声》，以声音表现故事，听声音进行推理破案，用声音来打造沉浸式体验。

With the constant rise of the voice-controlled game and voice social media, voice makes the interaction more diverse. Tencent NEXT new work "Mystery Chasing" expresses the story with sound, listens to the sound and makes the reasoning and solve the case, and uses the sound to create an immersive experience.

登录app身份认证从以前五花八门的“用户名+密码”的模式优化到获取手机动态验证码，这种身份校验的方式在使用体验上谈不上好用。验证码的收取、输入都需要用户花费一定的时间和精力。全面屏手机的出现使Face ID取代了Touch ID，当全屏设备越来越普及时，越来越多的app将加入面部识别认证，实现更实时更精准的一键登录。

Login app authentication is optimized from the previous "user name + password" mode to get the mobile phone dynamic verification code. Identity verification is not easy to use in the experience. The receiving and inputting of the verification code requires the user to spend a certain amount of time and effort. The appearance of full-screen phones has replaced Touch ID with Face ID. As the full-screen devices become more popular, more and more apps will be added with face recognition authentication, to achieve real-time and a more accurate one-click login.