Design Thinking on Brand Experience - How to Apply Design DNA at Scale
Speaker
  • Kuan Lee Kuan Lee NIO Experience Design Lead

    Kuan is an experience designer from Vancouver, Canada, and he has been designing in the digital space since 2010. He is currently working as an experience design lead in the Global Brand Design team in NIO, responsible for NIO’s digital brand experiences, brand asset management and design education within the organization. In prior to NIO, he has worked for B.C's medical startup Simply, Taiwan’s leading entertainment firm TL Production, and Shanghai’s IBM iX Studio. He has had a vast experiences designing products for startup, as well as helping large enterprises in digital transformation, with a wide range of clients such as General Motor, Volkswagen and Three Telecom. His recent achievements includes DRIVENxDESIGN Awards 2018: User-Centricity Gold, MOB-EX Awards 2018: Most Innovative Mobile Website, and Vancouver UX Awards 2015.

    Design is not just about finding solutions, it's also about finding the right problems to solve.

Design Thinking on Brand Experience - How to Apply Design DNA at Scale

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Session D6
Meeting room 303B
Time 12/19 09:00-12:00
Type Workshop
Language Mandarin
Direction Design Thinking
keynote content
Content Introduction


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Work Case
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