One Ecosystem, One Product, One Team

LinkedIn is the largest professional social network. Our vision is to create economic opportunity for every member of the global workforce. And our mission is to connect the world’s professionals to make them more productive and successful.

With such vision and mission, we create our product under One ecosystem philosophy putting our members and customers in the center; and under the One product strategy we practice the day to day operation as One team regardless org structure to reduce frictions and focus on speed and quality decision making and collaborations.

Through this speech, Joann Wu will show that one ecosystem thinking in relationship with how we designed LinkedIn Flagship IA structure; how do we work cross-functionally on building a product with inclusive team culture and collaborations; how do we build member trust into our Product DNA as member first with clarity, control and consistency; how do we approach the design with global audiences in mind with research informed customization decisions; how do we start the journey of inclusive design to help people with disadvantage to successfully using our product. Overall all the examples will support the theme.

1、Learn about the global economic graph Linkedln is creating.
2、How dose user experience work with those data to create valuable product experience for our members and customers to stay connected, well informed and to find a job
3、As we’re creating this global economy and focus on the world professional, how does user experience work with researchers around the globe to create customized product experiences to scale.