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Rachel Guo
Booking.com
UX Researcher
Currently working as a UX researcher at Booking.com in A'dam. Used to work at JD.com and Baidu in Beijing. User research democracy advocates, and believe in "Informed by data, driven by empathy".
Behind the Structure-An Ontologist Approach for Information Architecture Design and Research
Whilst digital life benefits us from all levels, we can't ignore the fact that it also brings us information overload. As UX professionals what we can do to mitigate this anxiety? It is our social responsibility to make sure we keep information in reasonable order which makes sense to users. In this workshop, I will walk you through some guidelines from ontologists perspective about IA design. Woven into it are some fun activities on research methods.
1、 Principles of IA design
2、 Guidelines of IA design from ontologists perspective
3、 IA research methods
4、 Workshop: Practice of IA research method
5、 Wrap up
1、 UX designer
2、 UX researcher
3、 Product owner/manager
1、 What is IA
2、 Principles of IA design
3、 IA research methods
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Archetype & Persona as Communication Tools in UX Workshops
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Contextual Inquiry
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Use Card Sorting to Understand Users' Mental Model
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Rapid Iterative Test & CoDesign
