Seeing is believing -- deconstruct the mystery of reading experience of information flow users

In June 2016, Baidu APP launched the "search + FEED" double-engine content services designed to provide users with more intelligent and rich information. With the development of artificial intelligence, Baidu APP can recognize and satisfy the long-tail demands of users, and realize the right shift of the information demand curve. In Baidu APP, users not only can search and browse hot information, but browse the personalized information based on real interest presentations.

Understand users' reading mode is the foundation of creating the ultimate reading experience. This workshop will introduce the research ideas and methods of reading experience of information flow content products, and deconstruct the mystery of users' reading experience.
The main contents include:
1. Disintegrative factors - analysis of influencing factors of information flow reading
2. Selected method - the application of eye movement experiment in the reading research of mobile phone information
3. Model building - introducing the evaluation model of CEA reading experience
4. Intensive design - explore the best layout of key design elements (font / word size / spacing / picture / color sense , etc .)

1. Introduction of the workshop
2. Theory sharing: destruct the research methods of eye movement experiments
3. Case sharing: cases of the "search + FEED" double-engine content services of Baidu APP
4. Group discussion: experimental research design
5. Interactive Q&A

1. User researchers
2. Product designers
3. Product managers

1. Learn about the research paradigm of FEED flow products
2. Learn about the application and value embodiment of eye movement experiments in FEED flow products
3. Learn about how to enhance the design of reading experience through continuous research