1. Brand Model
- Our purpose
- How are we doing this?
- Our function
- Brand promise
- Reasons to believe
- Keywords
- Brand DNA

2. Idea
- Idea behind the story

3. Log line
- How to describe the idea of a story with short sentence
- The hero/the goal/the adversary

4. Three-Act Structure
- Structure of story
- Basic paradigm

5. Treatment
- Working Title
- Background of Story
- Character(s)
- Story Outline
- Step Outline

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