Construct the Experience Bridge between Man and New Finance -- Refined Design Practice of Full-link

In the context that even BATJ vigorously enters the field of Internet finance, Internet finance has begun to enter deepwater areas. Traditional finance and wealth management seek to transform to the Internet, own Ant Fortune and TenPay with first-mover advantages, while Jingdong Finance's business has begun to have serious homogeneous problems. The traditional shelf model and the natural high threshold of the financial industry, including regulatory pressures, etc., and the experience innovation of Internet finance is slow in actions.

This speech focuses on learning three issues:
1. Make users to perceive, understand and accept complex financial concepts, and experience that finance is tailored for me through the hierarchical design of users.
2. Create differentiated financial product experiences through the refined design of full-link experiences of users.
3. The dimensionality reduction of information in Internet financial products and the entry of intelligence (AI-Techfin).

The workshop will learn the following design methods through the case of Ant Fortune:
1. Data-based user portraits of Internet financial products;
2. Cognitive dimensionality reduction and accompanying design of Internet financial products;
3. DNA extraction methods and applications of Internet financial products.

1. Warm-up, self-introduction, listeners' interaction
2. Theory sharing: how Internet finance makes refined hierarchical design and information dimensionality reduction
3. Listeners' interaction, raising questions, making group discussions
4. Interactive practice of the workshop
5. Summary and comment

1. Practitioners in Internet finance industry
2. Interaction designers, product managers, visual designers and UX desingers
3. Practitioners in traditional finance industry

1. Hear the most forefront transformation case in Internet finance industry.
2. Know how to use technology and data to promote the transformation of traditional finance.
3. Know the boundary effect of financial management and the difficulty and solutions of Internet finance.